A global hospitality firm had recently introduced numerous initiatives and offerings and was looking to build a learning event that would allow leaders to “connect the dots” to fully benefit from the new initiatives and offerings. The desired result of the learning program was to cause a shift in behaviors on the job that would result in increased revenue and customer loyalty enrollments. The audience included approximately 2,400 leaders across functions, including Sellers, Sales Leaders, Catering & Event Management, Revenue Managers, General Managers, and Field Marketing.
St. Charles Consulting created a multi-part learning program, which included a pre-assessment and classroom content, and a gamed-based simulation. The program included tailored assessments for five target audiences and the results were incorporated into classroom course content design, including course content for 13 one-hour, instructor-led ‘breakout’ classroom sessions.
St. Charles Consulting also developed a live 3-hour game-based simulation, during which all 2,400 participants were involved in 10-person cross-functional teams. The simulations contained multiple rounds and real-time results were displayed on a leader board.
The simulation participants raved about the experience and the competition with peers, but more importantly, 2,400 sales leaders all completed the productive and memorable training within one event. Many participants requested to replicate the simulation in other parts of the business and make this a recurring activity at the annual event.